Rainforest SOS Campaign

On 5th May 2009, The Prince’s Rainforests Project launched a global awareness campaign to improve understanding of the link between rainforests and climate change and the need for urgent action to stop deforestation in the run up to the climate change conference in Copenhagen in December 2009.

The thread throughout the campaign was our rainforest ambassador, the Argentinian Horned Frog. We created a short campaign film with well-known faces such as Harrison Ford, Daniel Craig and even Kermit appearing with the frog to support The Prince of Wales in his call to halt tropical deforestation.

The PRP recognises that global change can only be achieved through partnership with other influential organisations and communities, which is why we have been working with over 300 partners across the business, non-profit and educational communities.

To find out more about our partnerships with these communities, please visit Partners, or click on Supporter Activity to see examples of how these communities supported our Rainforest SOS campaign.

Campaign success

Our public awareness campaign was a huge success. After the launch in May, there were 1.6 billion opportunities to see the campaign message. We had more than one million visitors to our website from 209 countries/territories, over ¼ million people sent a Rainforest SOS message and we had 20,000 media mentions across TV, print, radio and online.

Our campaign films have been viewed over six million times, 5,000 people recorded their own video message with the frog and we have more than 30,000 friends across four social networks.

Our Schools Programme has also engaged over 600,000 pupils from 1,700 schools in rainforest learning activities.

View original campaign video
View Campaign Highlights video
Go to video gallery