Prince of Wales launches campaign to save rainforests

5th May 2009: HRH The Prince of Wales has embraced the power of digital media today to launch the public awareness campaign for his Prince's Rainforests Project.

The focal point of the campaign is a 90 second public awareness film in which HRH The Prince of Wales appears alongside his sons and an array of well-known faces including Harrison Ford, the Dalai Lama, Daniel Craig and Robin Williams.

Each person in the film expresses their support for the halting of tropical rainforest deforestation, and is joined on-camera by an animated Argentinean Horned Frog. The frog, created by the CGI experts behind The Golden Compass, serves as a symbol of the rainforest

The film was broadcast online for the first time today at 6pm (BST) / 1pm (EST) with a tailored message from The Prince of Wales being webcast on a variety of websites, including the social networking site MySpace. As the webcast was transmitted, the public awareness film was shown at The Prince's Rainforests Project launch event, attended by the Prince of Wales at London's National Geographic Store.

Support for the cause can be demonstrated by the public by signing up on this website or by texting SOS and their email address to 60777*.

Download press release (PDF)
View campaign film

Online Press Coverage

BBC News 05/05/09 - Rainforest film brings out stars
The Telegraph 05/05/09 - Prince Charles recruits William and Harry to his rainforest campaign
Times Online 06/05/09 - Prince Charles, Harrison Ford and Dalai Lama save rainforests on YouTube
The Sun 06/05/09 - Prince Charles heads celebrity-backing for new rainforest web campaign
The Guardian 06/05/05 - The Prince and the frog: Charles launches star-studded video to help rainforest conservation